Allgemeine Informationen
Veranstaltungsname | Vorlesung: Lecture: Business-to-Business Marketing |
Untertitel | This course appears in more than one module: International Business; Marketing and Communication |
Veranstaltungsnummer | 30408_W20 |
Semester | WiSe 20/21 |
Aktuelle Anzahl der Teilnehmenden | 109 |
Heimat-Einrichtung | Institut für Innovationsmarketing (W-3) |
Veranstaltungstyp | Vorlesung in der Kategorie Lehre |
Erster Termin | Montag, 02.11.2020 09:45 - 11:15 |
Voraussetzungen |
International Business: Bachelor-level knowledge in marketing and (international) strategic management; basic understanding of market segmentation, modes of market entry, strategic management, pricing theory and marketing instruments. The previous knowledge which is required for this module is taught by e-learning modules. Students receive access data and information regarding the online learning module after enrolment at TUHH.; Marketing and Communication: No specific knowledge required. Bachelor-level knowledge in business administration with some insights into markting and international management is helpful. |
Leistungsnachweis |
International Business: Subject theoretical and practical work; Marketing and Communication: Subject theoretical and practical work |
ECTS-Punkte | 2 |