Übung: Startup Engineering II - Tools - Details

Übung: Startup Engineering II - Tools - Details

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Allgemeine Informationen

Veranstaltungsname Übung: Startup Engineering II - Tools
Untertitel Module: Nontechnical Complementary Courses for Bachelors (EM1)
Veranstaltungsnummer 70981_S18
Semester SoSe 18
Aktuelle Anzahl der Teilnehmenden 1
erwartete Teilnehmendenanzahl 25
Heimat-Einrichtung NTA - Nicht-technisches Angebot (0-NTA)
beteiligte Einrichtungen Institut für Unternehmertum (W-11)
Veranstaltungstyp Übung in der Kategorie Lehre
Erster Termin Donnerstag, 19.04.2018 10:00 - 18:00, Ort: (Großes Auditorium - Startup Dock - Harburger Schloßstraße 6–12, 21079 Hamburg)
Voraussetzungen None
Lernorganisation This class consists of Startup Engineering II & Startup Engineering III and you will be awarded 4 ECTS.
Leistungsnachweis
Pitching of the business opportunity and Showcasing the innovation design journey of the team
ECTS-Punkte 2

Räume und Zeiten

(Großes Auditorium - Startup Dock - Harburger Schloßstraße 6–12, 21079 Hamburg)
Donnerstag, 19.04.2018 - Freitag, 20.04.2018, Dienstag, 08.05.2018 10:00 - 18:00
Montag, 07.05.2018 10:00 - 18:00

Studienbereiche

Kommentar/Beschreibung

The course is organized as a four-day seminar spread on two weeks. The course is practice-oriented and provides insight about the process of innovation design, from the problem and opportunity identification stage to the value proposition prototyping and testing. The seminar follows a hands-on approach, where the students work in teams and progress through a structured path from a fuzzy idea to a concrete prototype, where they are supported by professional material and templates as well as examples from practice. Throughout the various activities, the students acquire sound knowledge about design thinking and lean methods to analyze, drive and design innovation-oriented projects and value-creation strategies. They also learn about value proposition and business modeling towards achieving product-market fit by integrating their customers along the innovation design process. Finally, the course aims to develop the presentation and storytelling skills of the students and enhance their pitching capabilities. In this course, critical learning is implemented to help the students assimilate the different concepts while keeping up with the pace of the sessions. For that, presentation rounds are held every day where the teams present in 2 minutes their results and progress achieved during the day. It is called group reflection session. After each presentation, the listening students take on the active role of jury and are invited to spot the flaws and irregularities and criticize the ideas and design decisions of the presenting team. This kind of early and near feedback not only help the presenting team to improve their ideas but also encourages the other student to remain critical and raises their attention about making consistent and well justified design choices. Important Details: Course language is English, but participants can decide to give their graded presentations in German. This class consists of Startup Engineering II & Startup Engineering III and you will be awarded 4 ECTS. Evaluation: At term, the students are evaluated based on a 15-minute presentation that should contain the two following parts: 1- Pitching of the business opportunity, where the team should highlight the problem-target- solution fit, explain how it is the solution competitive on the market, detail the value network, and explain your revenue model. 2- Showcasing the innovation design journey of the team, from the initial idea until the “final” solution. What iterations did the team perform? How did they integrate the user/customer in the process? How did that influence the design, whether the problem formulation or the solution itself? Finally, the teams will be judged following three main criteria: 1- Structure: Form, Order and weight of sections, Creativity of the presentation 2- Coherence: Are the arguments holding together? Is everything well justified? 3- Elaboration: Did the team put enough effort in the course and perform the activities Reading material: - Stickdorn, M., Schneider, J., Andrews, K., & Lawrence, A. (2011). This is service design thinking: Basics, tools, cases (Vol. 1). Hoboken, NJ: Wiley. - Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Books. - Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. - Huff, A. S., Moslein, K. M., & Reichwald, R. (Eds.). (2013). Leading open innovation. MIT Press.

Anmeldemodus

Die Auswahl der Teilnehmenden wird nach der Eintragung manuell vorgenommen.

Nutzer/-innen, die sich für diese Veranstaltung eintragen möchten, erhalten nähere Hinweise und können sich dann noch gegen eine Teilnahme entscheiden.

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