Allgemeine Informationen
| Veranstaltungsname | Vorlesung: Marketing of Innovations |
| Untertitel | Module: Marketing (Sales and Services / Innovation Marketing) |
| Veranstaltungsnummer | lv2009_S21 |
| Semester | SoSe 21 |
| Aktuelle Anzahl der Teilnehmenden | 0 |
| Heimat-Einrichtung | Institut für Innovationsmarketing (W-3) |
| Veranstaltungstyp | Vorlesung in der Kategorie Lehre |
| Voraussetzungen | <ul><li>Module International Business<br /></li><li>Basic understanding of business administration principles (strategic planning, decision theory, project management, international business)</li><li>Bachelor-level Marketing Knowledge (Marketing Instruments, Market and Competitor Strategies, Basics of Buying Behavior)</li><li>Unerstanding the differences beweetn B2B and B2C marketing</li><li> Understanding of the importance of managing innovation in global industrial markets</li><li>Good English proficiency; presentation skills</li></ul> |
| Leistungsnachweis |
Subject theoretical and practical work |
| ECTS-Punkte | 4 |
