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PBL -Projekt-/problembasierte Lehrveranstaltung: PBL Marketing of Innovations - Details
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General information

Course name PBL -Projekt-/problembasierte Lehrveranstaltung: PBL Marketing of Innovations
Subtitle Module: Marketing (Sales and Services / Innovation Marketing)
Course number lv862_S21
Semester SoSe 21
Current number of participants 42
Home institute Institut für Innovationsmarketing (W-3)
Courses type PBL -Projekt-/problembasierte Lehrveranstaltung in category Teaching
First date Tue., 06.04.2021 16:30 - 18:00
Pre-requisites <ul><li>Module International Business<br /></li><li>Basic understanding of business administration principles (strategic planning, decision theory, project management, international business)</li><li>Bachelor-level Marketing Knowledge (Marketing Instruments, Market and Competitor Strategies, Basics of Buying Behavior)</li><li>Unerstanding the differences beweetn B2B and B2C marketing</li><li> Understanding of the importance of managing innovation in global industrial markets</li><li>Good English proficiency; presentation skills</li></ul>
Performance record Subject theoretical and practical work
ECTS points 2

Course location / Course dates

n.a. Tuesday: 16:30 - 18:00, weekly
Friday: 09:45 - 11:15, weekly
(https://tuhh.zoom.us/j/84431363738?pwd=RHRkaXdYaHFtNWlua2RTN3JnczdpUT09) Wednesday. 19.05.21 13:00 - 17:30

Comment/Description

This PBL course is seggregated into two afternoon sessions. This cours aims at enhancing the students’ practical skillsin (1) forecasting the future development of markets and (2) making appropriate market-related decisions (particularly segmentation,managing the marketing mix). The students will be prompted to use theknowledge gathered in the lecture of this module and will be invited to (1) Conduct a scenario analysis for an innovative product category and (2) Engage in decision making wtihin a marketsimulation game.

Admission settings

The course is part of admission "Anmeldung mit Passwort: PBL Marketing of Innovations".
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