PBL -Projekt-/problembasierte Lehrveranstaltung in category Teaching
Tue., 06.04.2021 16:30 - 18:00
<ul><li>Module International Business<br /></li><li>Basic understanding of business administration principles (strategic planning, decision theory, project management, international business)</li><li>Bachelor-level Marketing Knowledge (Marketing Instruments, Market and Competitor Strategies, Basics of Buying Behavior)</li><li>Unerstanding the differences beweetn B2B and B2C marketing</li><li> Understanding of the importance of managing innovation in global industrial markets</li><li>Good English proficiency; presentation skills</li></ul>
This PBL course is seggregated into two afternoon sessions. This cours aims at enhancing the students’ practical skillsin (1) forecasting the future development of markets and (2) making appropriate market-related decisions (particularly segmentation,managing the marketing mix). The students will be prompted to use theknowledge gathered in the lecture of this module and will be invited to (1) Conduct a scenario analysis for an innovative product category and (2) Engage in decision making wtihin a marketsimulation game.
The course is part of admission "Anmeldung mit Passwort: PBL Marketing of Innovations".