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PBL -Projekt-/problembasierte Lehrveranstaltung: PBL Marketing of Innovations - Details
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General information

Course name PBL -Projekt-/problembasierte Lehrveranstaltung: PBL Marketing of Innovations
Subtitle Module: Marketing (Sales and Services / Innovation Marketing)
Course number lv862_S21
Semester SoSe 21
Current number of participants 42
Home institute Institut für Innovationsmarketing (W-3)
Courses type PBL -Projekt-/problembasierte Lehrveranstaltung in category Teaching
First date Tue., 06.04.2021 16:30 - 18:00
Pre-requisites <ul><li>Module International Business<br /></li><li>Basic understanding of business administration principles (strategic planning, decision theory, project management, international business)</li><li>Bachelor-level Marketing Knowledge (Marketing Instruments, Market and Competitor Strategies, Basics of Buying Behavior)</li><li>Unerstanding the differences beweetn B2B and B2C marketing</li><li> Understanding of the importance of managing innovation in global industrial markets</li><li>Good English proficiency; presentation skills</li></ul>
Performance record Subject theoretical and practical work
ECTS points 2

Course location / Course dates

n.a. Tuesday: 16:30 - 18:00, weekly
Friday: 09:45 - 11:15, weekly
(https://tuhh.zoom.us/j/84431363738?pwd=RHRkaXdYaHFtNWlua2RTN3JnczdpUT09) Wednesday. 19.05.21 13:00 - 17:30


This PBL course is seggregated into two afternoon sessions. This cours aims at enhancing the students’ practical skillsin (1) forecasting the future development of markets and (2) making appropriate market-related decisions (particularly segmentation,managing the marketing mix). The students will be prompted to use theknowledge gathered in the lecture of this module and will be invited to (1) Conduct a scenario analysis for an innovative product category and (2) Engage in decision making wtihin a marketsimulation game.

Admission settings

The course is part of admission "Anmeldung mit Passwort: PBL Marketing of Innovations".
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